Chinese tourism is increasing very fast lasts years as well as their economy. In the last 15 years has spread from 8 million to more than 100 million in 2014. It is a record according to the Chinese National Tourism Administration and is supposed that this number will keep growing. So, this emerging market has a high growing potential for the next years.
The percentage of Chinese households with high incomes has tripled the last few years according to Euromonitor. That makes affordable for them to travel abroad. Since 2012 China occupies the first position in people traveling outside its borders.
Respecting to the Spanish and European market is expected to reach also a great growth comparing with the previous years. Specifically in Spain, according to Turespaña it is going to grow between 10% and 15% caused by the improvement in flight connections and the agility with the visa formalities. The Chinese tourists are those who most spend, with an average of 250 euros per day comparing to the 110 euros per day coming from other profiles.
That is why there is a huge potential market for the companies assisting to the Fitur.
We offer digital marketing services in China. We operate in three main areas which are the digital strategy, digital marketing and web/e-Commerce. In all cases we help our customers to sell more through the digital environment and in some cases, we become their marketing department in China.
We will be in Fitur fair in Madrid. If you are interested in knowing more please contact us to set an appointment in the following email addresses carlos@2open.biz, victor@2open.biz or filling our contact form.